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Andy's portrait Andy / Affiliate Manager

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What do I need to become an affiliate?

In order to become an affiliate you need the following:

  • Not just a website - At The Book Depository we allow you to refer us not only through your website but via other methods such as social media networks, e-mails, blogs and forums. Any manipulation of the affiliate programme including, but not limited to, cookie stuffing, the use of traffic exchanges, spam, trademark PPC bidding will result in your permanent removal from this programme.

  • Traffic – As an effective affiliate you need access to potential customers, who might buy through one of the links that you'll generate. This could be through various different routes, for example your own website, social media accounts, the e-mails you send, the online forum you post on.
Are there any costs?

Becoming a Book Depository affiliate won't cost you a thing - there is no setup or monthly charges. We pay you a commission on the sales you generate via your affiliate link. So Sign Up and start promoting to The Book Depository today.

What makes The Book Depository different?
  • The Book Depository affiliate scheme prides its self on their fast payments to affiliates - there are no long waiting times that affiliates usually have to endure.
  • Payments are via Bank Transfer or Paypal depending on region.
  • API feed.
  • A wide range of Banners promoting the latest seasonal offers, competitions and best sellers.
  • DirectLinking Function - apply for a trusted status and there will be no need for a tracking link anymore as this feature allows you to generate sales directly from your sites which in turn will track in your affiliate panel.

We offer our customers:

  • Free worldwide delivery which gives us one of the best conversion rates around.
  • Regular discounts on bestsellers and across the site.
  • Customers can benefit from multiple payment options.
  • A catalogue of over 9 million books from best sellers to rare titles.
  • Quick customer response time.
How do I link to The Book Depository?

Linking to The Book Depository is simple:

  • Banners – Just pick up one of our banners located in your affiliate panel and it will link your customers directly to The Book Depository website where they can carry out their purchase.
  • Search boxes – A quick and easy way for your visitors to search our database of nine million books; place a Book Depository search box on your site.
  • API – Another popular option to link to our site is via our API feed. Once you have been approved to our programme you can apply for access via your affiliate panel.

Once you've signed up and been approved to the programme all the above options will be available for you to use.

How do I set up an account?

Setting up an account is very easy and it's completely FREE. You don't have to pay to become an affiliate.

To register, just go to the Signup Form and fill in the necessary details. After a review from our affiliate manager, you will receive an email with your password and useful information regarding how to get started.

As a Book Depository affiliate, you will have your own control panel where you can view detailed statistics of traffic, sales referred, news and training materials, and a choice of creative. Just place an affiliate link, banner on your website to start sending customers to The Book Depository and start earning commission.

Any questions you have regarding Setting up an account please contact our affiliate team who are on hand to answer your questions.

How are purchases tracked?

Once you are approved on to the programme you are automatically assigned an affiliate number which corresponds to your Referral ID chosen by you during the signup stage. Your Referral ID is how we identify you and is present at the end of all affiliate links eg: a_aid=YourAffiliateName (where YourAffiliateName add your chosen referral ID).

As an extra tracking method we have a Direct Link feature which will give your site a trusted status and all purchases that come from your website are automatically tracked in your affiliate account. As the affiliate system has real-time tracking all sales that come through via your link will instantly track in your Affiliate Panel under reports - you can keep track of your performance.

How do I know I will be paid for my referral?

The programme is powered by Post Affiliate Pro, the leading affiliate tracking software. Post Affiliate Pro uses a combination of cookies and IP address to track referrals for the best possible reliability. When a visitor follows your affiliate link to our site, our affiliate system registers this referral and places a cookie on his or her computer. When the visitor pays for the product the affiliate system checks for the stored cookie (if not found, it will check for IP address of referral) and credits your account with the commission.

This is an automatic process. All your referrals will be properly tracked.

Do you provide any banners or promotional materials?

We have a great range or banners and copy you can use on site and in seasonal promotions being carried out. If there is a particular banner size that we do not supply and you require please inform us and we will ask our design team. Please be aware that we have a small design team and any creative changes will be subject to time constraints.

All creative can be found on the promotions section of the affiliate panel under banners and links.

You can only use approved creative produced by The Book Depository (located in your affiliate panel under banners and links) which you will have access to once you have been approved onto the programme. You are not allowed to alter our logos or approved creative in any way. All creative will be updated regularly to reflect new promotions. If you have any certain requirements please get in touch with the affiliate team and we will do our best to help.

The affiliate link is a URL containing your Referral ID which you should be using for all promotions. The general affiliate link directs people straight to the homepage. To use it just replace MyAffiliateName with your Referral ID:

How do I deep Link to a certain Book, Author or Category?

If you want to link straight to a book on the site you can create deep links quite simply, all you need to do is replace the ISBN of the book you want to link to and replace MyAffiliateName with your Referral ID:

Linking to a category/feature
If you would like to link to a specific category, you can do so by visiting The Book Depository, go to the category page and finally add your Referral ID at the end of the URL:

Linking to a search result
You can add your Referral ID to the end of an advanced search query:

Linking to the Homepage
All you need to do is replace MyAffiliateName with your Referral ID:

Linking to an Author (e.g: Stephenie Meyer)


  • Even if you omit the forward slash preceding ?a_aid=MyAffiliateName tracking will work correctly.
  • Please note that ?a_aid=MyAffiliateName should be replaced with &a_aid=MyAffiliateName if a question mark is already in the URL (please see Linking to a search result)
  • Do not add a forward slash before &a_aid=MyAffiliateName
Do you have a product API I can use on my site?

We offer an API for the use of affiliates, enabling you to use Book Depository data on your site. Our API enables you to pull in product feeds; display other currencies, search and display results from The Book Depository catalogue and fetch current pricing. For more information, please contact

Direct link tracking allows you to link directly to The Book Depository without the need to add your Referral ID to the end of the URL. You can add your URLs to direct links function located in the affiliate panel under 'Promotion' then click DirectLink URLs.

In order for the Direct Link Function to work you don't need to enter each and every page of your website just the main site name, also please ensure you use star convention when submitting you Direct Link URLs.

So for example if you enter ** in the Directlinks function we will match and track sales for:

Add the sub-domains of

And extensions of your domain:

PLEASE NOTE: Facebook, Twitter, YouTube and other social networking pages are not supported by the Direct Link Function.

Can I track commissions and click-throughs?

Yes, your affiliate panel has a variety of reports enabling you to track click-throughs and commissions. As soon as you login to your affiliate panel you will see your sales summary and other helpful statistics.

Ad Channel tracking
Channels allow you to track your promotions and see which ones are the most successful. To use it, simply create a new channel for every link/banner placement you want. For example, you can create a channel for your home page, for second page, for an AdWords advertisement.

The channels can be created in affiliate panel in Promotion -> Add channels.

Ad Channel example Once you've created some channels, you can use them in your affiliate links. Add parameter
chan=CHANNEL_CODE to your link, for example:

In the Banners & Links screen you can also choose the Channel, and then all banner codes generated for every banner will already contain channel.

Banner and Links example Now the channel will be saved for every click on this link, and the channel information will be transferred also to the referred commission, so you will know exactly what link from which channel led to the commission.

Examples of use:

  1. Testing the best placement for the banner on your website - you can use the same banner, but with different channel for every position - and you will know which one is clicked more or has better CTR.

Channel reporting
There is a report about Channel Performance available at Reports -> Channel stats report.

Channel Stats Report example It displays performance (impressions, clicks, sales) for every channel.

Custom reference tracking

Book Depository allows publishers to append up to two custom tracking references (data1 and data2) to your link. This gives publishers the ability to track the sale back to the exact link the visitor used allowing optimisation of which promotional methods work best to convert visitors into customers or in order to track the sale back to an individual. Any sales that occur through a link with these additional parameters will be displayed in the Commissions and Raw clicks reports in the Reports menu.

To implement a click ref, simply add &data1=YOURREF or &data2=YOURREF2 to your link (where YOURREF and YOURREF2 are replaced with your custom reference such as a Member ID), for example:

Can I promote you through pay-per-click search engines?

Affiliates are not permitted to carry out any PPC search activity.

Affiliates must also not send traffic through automatic redirects on a website page.

Affiliates caught doing the following will be suspended from the Affiliate programme and commissions reversed:

  1. Using The Book Depository brand term in the sub domain of the display URL (e.g.
  2. Using The Book Depository brand (or variations of the brand) term in the sub folder of the display URL (e.g.
  3. Bid on The Book Depository brand + generic terms including (book titles and authors) (e.g. "Book Depository vouchers", "Book Depository Patricia Cornwell").
  4. Using The Book Depository brand in the ad title.
  5. Bid on the brand term "Book Depository".
  6. Bid on the advertisers URL or any derivations of the URL.
  7. Using The Book Depository brand or a misspelling of the Book Depository brand in the display URL (e.g.
  8. Bid on misspellings or extensions of the brand.
What is The Book Depository cookie duration?

The affiliate system we use stores the cookie for 30 days. The 30 day cookie will expire once that particular visitor carries out their purchase or if the visitor didn't carry out the purchases within 30 days the cookie will automatically expire.

The Book Depository works on a last click wins basis, the last referring site will be credited for the purchase.

What conversions can I expect from click to purchase?

The Book Depository have one of the highest conversion rates in the industry due to our great customer offering with the rate reaching as high as 20% and the industry average being 7%.

The additional exposure you can provide The Book Depository – and the relevance of your site visitors – ensures the higher your conversion rates will be. As with anything, relevant promotions, good search engine optimisation and a way to market your site (e.g. via social network sites) will all help to increase conversion rates and purchases made.

Cancellations or returns, what happens?

At the Book Depository we have happy customers. We are proud to say we have a very low cancellation and return rate of just 0.05%. So what does this mean for you? Great conversion rates, more commission and happy visitors. All excellent reasons to promote The Book Depository.

We validate daily for transactions that are over 30 days old. If a transaction you sent through was returned or cancelled, your commission for that specific purchase will be declined. You can keep updated on what sales have been approved or declined by logging into your affiliate panel and running a commission report.

Can I use more than one website to earn commission?

Yes, of course. All you need to do when you are approved is register each of your domains with the direct link tracking tool found in the promotions tab on the affiliate panel.

Do you have any training program for affiliates?

Yes, the basics of affiliate marketing and most useful tips are described in your affiliate panel. You can find new tips and techniques in our affiliate newsletter and a tutorial video is also available in your affiliate panel which explains how to use our system.

If you are serious about earning income as an affiliate, we recommend the excellent 'Make a Fortune Promoting Other People's Stuff Online'.

Our affiliate team is always on hand to guide you through the process of becoming a Book Depository affiliate or if you have any specific questions.

Can I still become an affiliate if I don't have a website?

What makes the Book Depository affiliate programme stand out from the rest is that even if you don't have a website you can still promote us to your friends, work colleagues and family and earn 5% commission. Other ideas of how you can use your affiliate link are: post your affiliate link on your Twitter account (Tracking works when using tools to shorten your Affiliate link to place on Twitter) , Facebook profile or any other social networking profile. As long as you use the correct affiliate links when promoting books we can track the sales you generate and award you with the commissions.

How will I be paid for sales I generate?

Simple. On registration choose the method you would like to receive payment; options for UK based affiliates are bank transfer or Paypal. For affiliates in other regions, payment can only be made via Paypal at present.

Don't forget to enter your account details; if you forget to do this on registration you can update your payment profile at a later date. This allows us to pay you for approved commissions each month providing you have reached the £25 threshold (If you do not hit £25 payment threshold the amount you have in approved commission will roll over until you do so).

When do I receive payment?

We pay affiliates on the 15th of every month for previous months approved sales as long as the balance has reached the minimum threshold of £25. If your balance hasn't reached the £25 it will roll over to the following month till you do so.

There is no need to invoice us as once payment has been made via your nominated payment method you will receive a self-billing invoice. Payment should arrive in your account within 5 working days.

What currency will I be paid in?

Affiliate payments will be made in GBP. If you select the PayPal payment option, PayPal will convert the commission from GBP to your chosen currency defined when setting up your PayPal account.

How much will I be paid?

Ah. Down to the nitty gritty. Although you could refer us for pure love alone we are offering affiliates 5% commission for every sale referred to The Book Depository. This commission is calculated on the total order value of each transaction excluding tax.

What are the terms and conditions?

You can have a read of our Terms and Conditions.

How do I get started?

I've had a read of the FAQs so now what do I need to do to get started? Here is the quick and easy six step guide:

  1. Go to the Signup tab (located on the navigation bar).
  2. Fill out the form.
  3. Receive your password and other important information by email.
  4. Log in and choose the banners, buttons or links, located under the 'promotions' tab.
  5. Place the banners/links onto the chosen pages of your website.
  6. Receive commissions from every sale!
Having problems accessing the affiliate system or logging into your account?

Please make sure you enable Cookies, disable any ad-blocker and have the latest version of JavaScript installed, otherwise you might have trouble using our platform.

Also, I would recommend to clean cache & cookie on the browser you are using with our affiliate system as well as flash cookies. If you are still experiencing issues with accessing the Affiliate system then please get in touch